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What's in the video
What happens when people search for what you sell.
Who shows up instead of you
The businesses taking the clicks when people search Google for what you sell.
Your brand name
Whether your own name is the only thing you're showing for.
Shopping
Your Shopping presence, where it's visible from the outside.
Your landing page
How it handles someone who's never heard of you.
The gap
Roughly what the non-brand gap is worth. No call, no account access.
While you wait
The column that counts.
From under 1x to 3.25x on non-brand across £101k of spend, peaking above 4x.
They'd hit a ceiling where any budget above £130 a day doubled acquisition cost. Now 5.3x on non-brand across £70.9k.
Doing well on Meta and had never run Google Ads. Month one, non-brand only: 110 orders and £137k.
Before we took over, every enquiry cost £137 and about 4 came in a month. We rebuilt the account around people searching for exactly what they make. It went to 30 a month at £28 each, 350+ enquiries in total.
Rather talk it through now? Book a 30-minute call. If we can help, we build a full written plan on your own accounts before you pay anything.
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