Call booked
You're booked.
Your 30-minute call is in the diary. The calendar invite and joining link are on their way to your inbox from Calendly. Can't see it? Check your spam folder. The same email has the links to reschedule if the time stops working.
Nothing to prepare. The rest of this page is what to expect, if you'd like to know before we speak.
What happens next
Three steps, no surprises.
The call
Thirty minutes on what Meta is carrying and what Google Ads is or isn't doing for you. If we don't think we can move your numbers, we'll say so on the call.
The plan
If we can, you give us view access to your Google Ads and analytics, and John and the team build a full written plan on your own accounts: what's broken, what it's costing, what we'd do and in what order. You pay nothing for it.
You decide
The plan is yours to keep either way. If you go ahead, it's published pricing, thirty days rolling, paid in advance. No percentage-of-spend billing.
A note from John
Thanks for booking. Here's how the thirty minutes go.
We look at what Meta is carrying and what Google Ads is or isn't doing for you. If we don't think we can move your numbers, we'll say so on the call.
There's nothing to prepare. If we can help, you give us view access to your Google Ads and analytics afterwards, and the team and I build a full written plan on your own accounts: what's broken, what it's costing, what we'd do and in what order. You pay nothing for it, and it's yours to keep either way.
See you on the call.
Judged on non-brand
Some of the work.
From under 1x to 3.25x on non-brand across £101k of spend, peaking above 4x.
They'd hit a ceiling where any budget above £130 a day doubled acquisition cost. Now 5.3x on non-brand across £70.9k.
Doing well on Meta and had never run Google Ads. Month one, non-brand only: 110 orders and £137k.
Before we took over, every enquiry cost £137 and about 4 came in a month. We rebuilt the account around people searching for exactly what they make. It went to 30 a month at £28 each, 350+ enquiries in total.

Who you're talking to
Vetted by somebody else.
Paid Ads is a Google Ads agency founded by John Martin. Google Ads is all we do. We work with ecommerce brands and high-ticket lead generation businesses where Meta is doing nearly all the work.
Upwork's Expert-Vetted tier is invitation only, and their talent managers test the skills before they award it. It puts us in the top 1% of talent on the platform.
What impressed me the most was their precise, well-structured system from beginning to end. Every part of the collaboration, from campaign setup to reporting, was handled efficiently and with great attention to detail. Their organized approach made the entire process smooth and easy to manage, ensuring that no element was missed.
Miljana Nikolic, Growth Marketing Executive, CCP International
John and the team at Paid Ads.io played a key role in growing my business through targeted online ads. I am now receiving leads that precisely match my target audience. I also value the monthly program reviews, which allow us to continuously optimize our efforts. I highly recommend Paid Ads.io to any business looking to expand.
Josh Nowlin, Partner, Suburban Buildings
Before the call
Quick answers.
Do I need to prepare anything?
No. Come as you are. If you'd like to, have a rough idea of your monthly spend and where most of it goes.
Do you need access to my accounts before the call?
No. We only ask for view access after the call, and only if we think we can help. That's what the plan gets built on.
What does it cost after the plan?
Priced on your monthly Google Ads spend: up to £45k is £2,495 a month, £45k to £70k is £4,195, £70k to £100k is £5,995, and over £100k is £7,495. See the pricing.
How long am I tied in?
You're not. Thirty days rolling, paid in advance. We keep the account by keeping the numbers right.
Do you run Meta as well?
No. Google Ads is all we do. Meta stays with whoever runs it now.
I need to move the call.
Use the reschedule link in your Calendly confirmation email. It takes a few seconds.
